# Website SEO & Tech Audit (`cool_ya/website-seo-audit`) Actor

All-in-one on-page SEO and technical audit. One URL returns meta tags, Open Graph, schema.org, heading structure, SSL expiry, security headers, tech-stack detection, robots/sitemap checks and a 0-100 SEO score with actionable issues.

- **URL**: https://apify.com/cool_ya/website-seo-audit.md
- **Developed by:** [Y A](https://apify.com/cool_ya) (community)
- **Categories:** SEO tools, Developer tools
- **Features:** Limited permissions
- **Stats:** 4 total users, 0 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $20.00 / 1,000 page auditeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Website SEO & Tech Audit

**A complete on-page SEO + technical audit of any URL — in one fast request.**

Give this Actor a list of pages and get back a structured report for each: SEO score, meta tags, social tags, structured data, SSL health, security headers, detected tech stack, and a prioritized list of issues. One tool instead of five. Built for **SEO agencies, site owners, developers, and competitive research**.

### What it checks

- 🎯 **SEO score (0–100)** with a clear list of actionable **issues**.
- 🏷️ **Meta & tags** — title, description, canonical, robots, viewport, language.
- 📣 **Social** — Open Graph and Twitter Card tags.
- 🧱 **Structure** — H1–H6 counts, first H1, image alt-text coverage, internal/external link counts.
- 🔖 **Structured data** — schema.org / JSON-LD types present.
- 🔒 **SSL certificate** — validity, issuer, and days until expiry.
- 🛡️ **Security headers** — HSTS, CSP, X-Frame-Options, X-Content-Type-Options, and more.
- 🧰 **Tech stack** — CMS/framework detection (WordPress, Shopify, React, Next.js, and others).
- 🤖 **robots.txt & sitemap.xml** presence.

### Input

| Field | Type | Description |
|-------|------|-------------|
| `startUrls` | array | Page URLs to audit. |
| `url` | string | Convenience field for a single page. |
| `checkSsl` | boolean | Inspect the TLS certificate (default `true`). |
| `checkRobotsSitemap` | boolean | Check for robots.txt & sitemap.xml (default `true`). |

#### Example input

```json
{
    "startUrls": ["https://example.com"],
    "checkSsl": true,
    "checkRobotsSitemap": true
}
```

### Output (excerpt)

```json
{
    "url": "https://example.com",
    "seoScore": 88,
    "issues": ["Meta description 172 chars (ideal 50-165)"],
    "title": "Example Domain",
    "structuredDataTypes": ["Organization", "WebSite"],
    "techStack": ["WordPress", "jQuery", "Google Analytics"],
    "ssl": { "valid": true, "daysUntilExpiry": 74, "issuer": "Let's Encrypt" },
    "securityHeaders": { "strict-transport-security": true, "content-security-policy": false },
    "hasRobotsTxt": true,
    "hasSitemapXml": true
}
```

### Pricing

Billed **per audited page**. Failed URLs return an `error` record and are effectively free.

### Notes

- HTTP-only plus a lightweight TLS handshake — fast and inexpensive even for large batches.
- Identifies itself with a clear User-Agent and only requests public pages, /robots.txt, and /sitemap.xml.

# Actor input Schema

## `startUrls` (type: `array`):

List of page URLs to audit. Each returns a full SEO + technical report.

## `url` (type: `string`):

Convenience field for a single page. Use 'startUrls' for multiple.

## `checkSsl` (type: `boolean`):

Inspect the TLS certificate and report issuer + days until expiry (HTTPS pages only).

## `checkRobotsSitemap` (type: `boolean`):

Verify that /robots.txt and /sitemap.xml exist for the site.

## Actor input object example

```json
{
  "startUrls": [
    "https://example.com"
  ],
  "checkSsl": true,
  "checkRobotsSitemap": true
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "startUrls": [
        "https://apify.com"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("cool_ya/website-seo-audit").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "startUrls": ["https://apify.com"] }

# Run the Actor and wait for it to finish
run = client.actor("cool_ya/website-seo-audit").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "startUrls": [
    "https://apify.com"
  ]
}' |
apify call cool_ya/website-seo-audit --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,cool_ya/website-seo-audit"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/Wj5k03MOPjwmTJGGc/builds/BeRdazHMXfz1ofMnE/openapi.json