# Website Traffic Checker — Similarweb Alternative for SEO (`santhej/website-traffic-intel`) Actor

Estimate any site's monthly organic traffic, top ranking keywords (volume + CPC), organic competitors and keyword overlap. A no-subscription Similarweb / Ahrefs / SEMrush alternative for SEO and competitor research.

- **URL**: https://apify.com/santhej/website-traffic-intel.md
- **Developed by:** [Santhej Kallada](https://apify.com/santhej) (community)
- **Categories:** SEO tools
- **Features:** Limited permissions
- **Stats:** 52 total users, 6 monthly users, 90.9% runs succeeded, 0 bookmarks
- **User rating**: 5.00 out of 5 stars

## Pricing

from $128.00 / 1,000 domain overviews

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Website Traffic Checker & SEO Competitor Analysis Tool

**Estimate any website's organic traffic, see the keywords it ranks for, find its real competitors, and uncover keyword overlap — without an Ahrefs or SEMrush subscription.** Bulk domains, pay per report.

### What does Website Traffic Checker do?

It gives you two reports:

#### 📊 Domain overview

For each domain you submit:

- **Estimated monthly organic traffic** and ranked-keyword count (plus paid traffic and paid keywords).
- **Top ranking keywords** with search volume, CPC, competition level, current position, ranking URL and the traffic each keyword brings.
- **Position distribution** — how many of the domain's ranking keywords sit in the top 3, 4–10, 11–20, 21–50 and 51–100.
- **Top organic competitors** with shared-keyword counts, average position and their own estimated traffic.

#### 🆚 Keyword overlap (gap analysis)

Pick your domain and a competitor and get the keywords **both** rank for — with each side's position, search volume, CPC and ranking URL. See where you compete and where you trail.

### How it compares

| | This Actor | pro100chok/ahrefs-seo-tools | Manual Ahrefs/SEMrush |
|---|---|---|---|
| Organic traffic estimate | ✅ | ✅ | ✅ ($99+/mo) |
| Top keywords + volume + CPC + position | ✅ | ✅ | ✅ |
| Organic competitor discovery | ✅ | partial | ✅ |
| Keyword overlap / gap | ✅ | ❌ | ✅ |
| Bulk domains in one run | ✅ (up to 50) | ✅ | ❌ |
| No subscription | ✅ | ✅ | ❌ |

### Use cases

- **SEO audits** — size up a prospect or competitor in seconds.
- **Competitor research** — see who you really compete with organically and on which keywords.
- **Content strategy** — find the high-volume keywords competitors rank for.
- **Lead qualification** — score domains by organic traffic before outreach.
- **Agency reporting** — bulk-pull traffic and keyword data for a client portfolio.

### How to use it

1. Open the **Input** tab and choose a **Mode**: *Domain overview* or *Keyword overlap*.
2. **Domain overview:** enter one domain per line, e.g. `allbirds.com` (full URLs are fine — they are reduced to the domain). Up to 50 per run.
3. **Keyword overlap:** fill in **Your domain** (`target`) and **Competitor domain** (`competitor`).
4. Pick the **Country** of the market to analyse. The language is matched to the country for you (Germany uses `de`, France `fr`, and so on).
5. Click **Start**, then download the results from the **Output** tab as JSON, CSV or Excel, or fetch them through the API.

If you fill in only `target` and `competitor`, the Actor runs the keyword-overlap report on its own. If an input cannot be run — no domain, only one domain for an overlap report, a budget cap that is too low — the run finishes with an `input_error` row that explains what to change, and **nothing is charged**.

#### Example input

```json
{
  "mode": "overview",
  "domains": ["allbirds.com", "rothys.com"],
  "locationCode": "2840",
  "maxKeywords": 50,
  "maxCompetitors": 20
}
```

#### Input configuration

| Field | Type | Default | Description |
|---|---|---|---|
| `mode` | string | `overview` | `overview` = traffic + keywords + competitors per domain; `keyword_gap` = keywords two domains share. |
| `domains` | array | — | Overview mode. Domains or URLs, up to 50 per run. |
| `target` | string | — | Keyword overlap: your domain. |
| `competitor` | string | — | Keyword overlap: the competitor to compare against. |
| `locationCode` | string | `2840` (US) | Market: US, UK, Canada, Australia, Germany, France, India, Spain, Italy, Netherlands, United Arab Emirates. |
| `languageCode` | string | `en` | Language code. Replaced by the country's own language when the country does not have it. |
| `maxKeywords` | integer | `50` | Top ranking keywords returned per domain, 1–200. |
| `maxCompetitors` | integer | `20` | Top organic competitors returned per domain, 1–50. |
| `maxGapKeywords` | integer | `100` | Shared keywords returned by the overlap report, 1–500. |
| `maxBudgetUsd` | number | — | Safety cap. If the estimated charge is higher, the run stops before doing any work and charges nothing. |
| `webhookUrl` | string | — | POST the run summary to this URL when the run finishes. |

#### Example output

One `domain_overview` row per domain (a real result, trimmed to two keywords and two competitors):

```json
{
  "record_type": "domain_overview",
  "domain": "rothys.com",
  "location_code": 2840,
  "language_code": "en",
  "estimated_monthly_organic_traffic": 444251,
  "organic_keyword_count": 8946,
  "estimated_monthly_paid_traffic": 0,
  "paid_keyword_count": 0,
  "position_distribution": { "top_3": 1838, "pos_4_10": 1579, "pos_11_20": 2031, "pos_21_50": 3073, "pos_51_100": 425 },
  "top_keywords": [
    { "keyword": "rothy's", "position": 1, "url": "https://rothys.com/", "search_volume": 201000, "cpc": 0.55, "competition_level": "HIGH", "traffic_estimate": 61104 },
    { "keyword": "loafer for ladies", "position": 1, "url": "https://rothys.com/collections/womens-loafers", "search_volume": 60500, "cpc": 1.21, "competition_level": "HIGH", "traffic_estimate": 18392 }
  ],
  "top_competitors": [
    { "domain": "amazon.com", "common_keywords": 6594, "avg_position": 11, "estimated_monthly_traffic": 1686444244, "organic_keyword_count": 41726882 },
    { "domain": "nordstrom.com", "common_keywords": 5582, "avg_position": 12, "estimated_monthly_traffic": 48157820, "organic_keyword_count": 2232885 }
  ],
  "data_status": "ok",
  "run_id": "…",
  "scraped_at": "2026-09-23T03:28:28.439Z"
}
```

A keyword-overlap run returns one `keyword_gap` row with `target`, `competitor`, `shared_keyword_count` and `shared_keywords` (each with `keyword`, `search_volume`, `cpc`, `target_position`, `competitor_position`, `target_url`, `competitor_url`). A domain the index holds nothing for comes back with `data_status: "no_data"`; if part of a report could not be retrieved, the row says `data_status: "error"` with an `error` message. Neither is charged as a report. The last row of every run is a `run_summary` with the country and language used and the charge.

### How much does it cost to check website traffic?

Pay per report, no monthly fee. Prices on the standard (Free/Bronze) plan; Silver and Gold plans get 10% and 20% off automatically.

| Event | Price |
|---|---|
| Run start | $0.001 per run |
| Domain overview | $0.16 per domain with data |
| Keyword overlap report | $0.05 per report |

Each report also has a fixed data cost, and a run is always billed enough to cover it. With the default settings this never changes the domain-overview price. It does apply to large overlap reports and to runs with many domains that have no data. Worked examples:

- **Overview, 1 domain, default settings:** $0.001 + $0.16 ≈ **$0.16**.
- **Overview, 10 domains, default settings:** $0.001 + 10 × $0.16 ≈ **$1.60**.
- **Overview, 10 domains at the maximum (200 keywords, 50 competitors each):** about **$1.92** — the bigger data pull is covered by two extra report units.
- **Keyword overlap, a few shared keywords:** **$0.05**; with the default 100 shared keywords, about **$0.10**; at the 500-keyword maximum, about **$0.25**.
- **Input problem** (no domain, budget cap too low): **$0**.

### FAQ

**Is traffic exact?** It's a model-based estimate from organic ranking data — directionally accurate for comparison and sizing, like every third-party traffic tool.

**Do I need an API key?** No.

**Which countries?** United States, United Kingdom, Canada, Australia, Germany, France, India, Spain, Italy, the Netherlands and the United Arab Emirates. The language is matched to the country automatically.

**Why is amazon.com listed as a competitor?** Competitors are the domains that rank for the most of the same keywords. Big retailers often do; generic platforms such as YouTube, Wikipedia and social networks are filtered out.

**What does the position distribution count?** All of the domain's ranking keywords in the chosen country, grouped by their Google position — not just the top keywords listed in the row.

***

*Tags: website traffic checker, organic traffic estimator, ahrefs alternative, semrush alternative, seo competitor analysis, keyword gap, keyword overlap, domain authority, competitor keywords, traffic estimation.*

# Actor input Schema

## `mode` (type: `string`):

overview = traffic + keywords + competitors for each domain. keyword_gap = keywords a target and a competitor both rank for. If you fill in only target and competitor, keyword_gap is used automatically.

## `domains` (type: `array`):

One domain per line, e.g. allbirds.com (full URLs such as https://www.allbirds.com/about are reduced to the domain). Each gets a full traffic + keyword + competitor report. Up to 50 per run.

## `target` (type: `string`):

The domain you want to grow.

## `competitor` (type: `string`):

The competitor to compare against.

## `locationCode` (type: `string`):

Market to analyze rankings in.

## `languageCode` (type: `string`):

Two-letter language code, e.g. en, de, fr, es. If the chosen country does not have this language, the country's own language is used automatically (Germany = de, France = fr, Spain = es, Italy = it, Netherlands = nl).

## `maxKeywords` (type: `integer`):

Top ranked keywords to return per domain (1-200).

## `maxCompetitors` (type: `integer`):

Top organic competitors to return per domain (1-50).

## `maxGapKeywords` (type: `integer`):

Max overlapping keywords to return (1-500).

## `maxBudgetUsd` (type: `number`):

Safety cap. If the estimated charge exceeds this, the run stops before doing any work, explains why in the dataset, and charges nothing.

## `webhookUrl` (type: `string`):

POST the run summary here when finished.

## Actor input object example

```json
{
  "mode": "overview",
  "domains": [
    "allbirds.com"
  ],
  "locationCode": "2840",
  "languageCode": "en",
  "maxKeywords": 50,
  "maxCompetitors": 20,
  "maxGapKeywords": 100
}
```

# Actor output Schema

## `dataset` (type: `string`):

All platform_check records and the optional aggregated_report row.

## `summary` (type: `string`):

High-level run summary including overall visibility score, mention rate, and platform counts.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "domains": [
        "allbirds.com"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("santhej/website-traffic-intel").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "domains": ["allbirds.com"] }

# Run the Actor and wait for it to finish
run = client.actor("santhej/website-traffic-intel").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "domains": [
    "allbirds.com"
  ]
}' |
apify call santhej/website-traffic-intel --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,santhej/website-traffic-intel"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/07F4hVBSL6GZRgem6/builds/TouL2OKDI9UIBVc5f/openapi.json