Too much B2B marketing spend goes to metrics that look impressive but don’t deliver results. Here's how to shift from vanity to real business impact.
Latest Stories
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Learn how brand, employee, creator, and customer voices build the credibility stack that earns trust with buyers and AI models on LinkedIn.
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See how Zembl, Anteriad, and Vibe.co used LinkedIn's Company Intelligence to prove pipeline impact and win the budget to match.
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Trends, tips, and best practices
5-time Olympic medalist Allyson Felix knows what it takes to challenge the status quo and achieve lasting success. Discover six lessons B2B marketers can learn from her approach...
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Not all attribution problems look the same. Identify which of these five B2B attribution challenges is holding your team back, and find the play that fixes it.
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AI discovery is focused around buyer needs, not brand claims. It’s time to move customer voices from late-stage persuasion to supercharging early-stage relevance
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A step-by-step signals playbook for B2B marketers: connect data to LinkedIn, then use it to target, optimize, and measure toward pipeline.
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B2B attribution doesn't need to be perfect to be powerful. Discover the directional framework helping marketers prove impact and move faster.
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Learn how leading B2B marketing teams build a buying group strategy that turns buyer signals into pipeline.
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Discover the five B2B Performance Principles that connect LinkedIn marketing to pipeline and revenue through better signals, targeting, creative, demand generation, and measurem...
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See how Zembl closed the B2B attribution gap with full-funnel measurement, driving 3.2x more LinkedIn revenue influence and an 82% ABM budget increase.
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Structure gets your content extracted, but perspective gets it cited. Learn why a distinct point of view is what makes B2B content quotable in AI search.
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Marketers can discover the right voices, build meaningful partnerships, and amplify creator content through Thought Leader Ads, BrandLink, and other paid media, reaching the dec...
Fresh Research & Insights
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AI discovery is focused around buyer needs, not brand claims. It’s time to move customer voices from late-stage persuasion to supercharging early-stage relevance
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B2B buying starts months before a deal hits your CRM. New research from Factors.ai shows the fix: earlier and broader audience engagement on LinkedIn.
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B2B deals stall on trust, not awareness. See how four reinforcing voices build the credibility that moves buyers to act.
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See how Zembl, Anteriad, and Vibe.co used LinkedIn's Company Intelligence to prove pipeline impact and win the budget to match.
-
See how Zembl closed the B2B attribution gap with full-funnel measurement, driving 3.2x more LinkedIn revenue influence and an 82% ABM budget increase.
-
Marketers can discover the right voices, build meaningful partnerships, and amplify creator content through Thought Leader Ads, BrandLink, and other paid media, reaching the dec...