A Guide To Finding Eco-Friendly Sustainable Clothing Brands
The fashion industry is one of the central pollution-producing industries globally. Clothing production not only pollutes the environment but also harms the producers through toxic chemicals and materials. According to a study, 92 million textiles are wasted every year resulting in landfills. People often prefer to buy new clothes instead of eco-friendly or recycled ones but they don’t know that going for eco-friendly clothes means ultimately contributing to the environment. Kudos to the brands that are taking initiative by adopting sustainable practices and making the world a better and healthy place.
How To Know If A Brand Is Sustainable?
In this world full of artificial everything, it is important to know if the brand you are going for is sustainable or not so here are some green flags you should consider before choosing a brand:
1.Transparency
Many brands are honest enough to display their sustainability reports including sustainable practices and supply chains on the website and that’s what makes them transparent. A truly honest brand will be transparent to its visitors even if it means revealing its imperfections and weaknesses. It’s good if a website displays its sustainability reports about what they are doing to improve the planet.
2.Packaging
The brands that are using sustainable packaging instead of plastic packaging tend to be one step ahead of those brands that are not focusing on sustainable packaging. You should go for a brand that uses eco-friendly packaging which means less plastic or no plastic at all.
3.Materials
The kind of materials a brand is using is quite important to know because most of them use polyester which harms the environment because it has petrol-heavy production and generates three times more CO2 than cotton. The same goes for natural cotton, it is made up of toxic chemicals. So you are good to go for a brand that uses materials such as bamboo, organic cotton, linen, hemp, pineapple leather, organic wool, recycled materials, or rayon.
4.Certifications
It’s quite easy to claim that we are sustainable brands adopting sustainable practices and scam the customers but to know the truth if they are really sustainable is to check if the third party agrees. Meeting the third-party standards is difficult but those who meet the criteria get the certifications like SA800, B-Corp, PETA-approved Global Organic Textile Standards, Better Cotton Initiative, and OEKO-TEX.
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