Business Operations & Brand Building: 3 Simple Solutions To Get Your Business Noticed Online, Cost-Effectively
Yesterday while I was eating breakfast, I asked my daughter if she had seen my newspaper.
“Dad, you’re too old,” she says, “Everyone just uses a tablet now.” and she hands me her iPad.
That fly didn’t stand a chance.
Okay, joking aside — there’s more than a laugh to be had here, there’s also a lesson.
It’s always best to use the right tool for the job, and that’s doubly true when it comes to technology.
Sure, you could take the iPad to a fly approach to building your brand online — but how many iPads can you spare?
There are better options available, where you don’t destroy your tool with every use, but that’s not my goal here.
I don’t want to just list tools for you to use — I want to tell you how to find the right tools, no matter the job.
3 Tools You Need & How To Find The Right Option
1. Links, Links, Links
Online, links are like locations — they’re the key to everything.
You may not think about it much, but there have to be many links from other places on the internet, to your business or sales pages — or else no one will ever see them.
You might have guessed this is a bit of a chicken and egg problem though — how can you get people to link to your page, so people can see it, if no one can see it?
That’s why a lot of businesses use a service that provides backlinks, links from all over the internet, leading to their page and helping them to get more organic traffic.
2. Business OS
If you haven’t heard of a business OS, then that’s a clear sign you need one — but think of it this way…
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Right now, when you need something for your business, you might find it at one of a dozen places online… But what if it was all in one place?
A sweet CRM platform, mail options, recruiting, accounting, and help desk services — all under one roof.
If you have plans already, then I can’t promise this is a better way since I can’t see what you’re up to — but I can say it’s almost always more cost-effective.
Why pay several services individually instead of using an all-in-one operating system for businesses?
3. Content Creation Or SEO
The last thing you need, now that your websites can get noticed online, and you have all the tools needed to run the business — is a way to announce your latest and greatest.
You’ve got options here, but the important thing is to make sure you can send out press releases or similar content, about whatever is going on at your stores.
It’s not just about letting your customers know what’s new, it’s also about getting branded content with your name on it, out there on the internet.
In this case, it’s definitely the more, the merrier.
Now, here’s where it gets interesting, because depending on where you find these services, they can cost an arm and a leg — or they can be pretty affordable.
My suggestion is simple, like the all-in-one business solutions, find one solution that can solve several problems, for a single cost.
Building your brand’s digital footprint is important, but there’s no reason to blow your whole budget on it.
Some of that money needs to go to planning new products, growing your business, and finding the next big thing… Or whatever it is you do.
Just don’t spend it all in one place, unless that one place is handing you all the services you need — is my point.
Brand building doesn’t have to be hard, or too expensive, if you work smart.
