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Damilola Kuteyi

Damilola Kuteyi

Curious, sharing what I find

Block out the noise

You’ve got to lock in. Energy flows where attention goes

2 min readMay 6, 2026

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May 06, 2026
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Phil 4:8 Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable — if anything is excellent or praiseworthy — think about such things.

There’s an information overload today, which as I’ve written before is Anti-Human. There’s so much data produced each hour, it is impossible to keep up.

Image source: https://www.merriam-webster.com/slang/lock-in

We’re drowning in information, yet almost none of it matters to how we actually live. The news dwells on sweeping societal problems — important, maybe — but most of the time, far removed from anything we can meaningfully influence. Meanwhile, social media has perfected the art of turning people into consumers first and participants second. Previous generations had to produce, to contribute, to survive. We don’t. We can scroll, watch, buy, and react our way through life without creating anything of value. For the first time, survival is no longer tied to contribution — only to consumption.

I think about how streaming works. Across platforms like TikTok, YouTube, Facebook, and X, there are countless live streams pulling in thousands of viewers at any given moment. That implies there are thousands of people doing little more than watching what someone else is doing — or at least spending a significant portion of their lives observing rather than participating. The thought is sobering in a sad way.

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This is why you have to LOCK IN to be successful in this generation. Merriam Webster defines this as the following:

To “lock in” means to enter a state of deep focus. The phrase is typically used to reference taking on a task or goal that requires intense concentration. Locking in is all about removing distractions and staying committed to the task at hand.

It is time to block out the noise — most of which does little to improve your actual life — and focus on what’s within your control. Much of what we consume — policy updates, social happenings, award shows, entertainment gossip, even forwarded messages — rarely has any real impact and is forgotten within days. Meanwhile, life keeps moving, moment by moment. The real skill/discipline is learning to direct your attention toward what genuinely moves your situation forward, and what matters to you e.g., family, friends, hobbies etc.

LOCK IN.

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Curious, sharing what I find

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