MediumIt’s the end of BI as we know it (and I feel fine) | by David Sweenor | Nov, 2026 | Medium
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David Sweenor

David Sweenor⁠

David Sweenor, founder of TinyTechGuides is an international speaker, and acclaimed author with several patents. He is a specialist in AI, ML, and data science.

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It’s the end of BI as we know it (and I feel fine)

Orion by Gravity’s Lucas Thelosen on AI analysts, trusted numbers, and maintained context

11 min read4 days ago

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▶ Watch the full episode and read the transcript: Lucas Thelosen on the Data Faces Podcast

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The Data Faces Podcast with Lucas Thelosen, Founder and CEO of Orion by Gravity

At almost every data, analytics, and AI conference I’ve attended lately, someone on stage has announced that BI is dead, so I asked Lucas Thelosen directly: is BI dead? He built one of the largest Looker consultancies, helped lead Looker into Google, and now builds an AI analyst. “It’s always evolving,” he said, but one thing is different this time. If you ask the product leaders at the major dashboarding products, “they will tell you in private that actual usage numbers are really low.”

That matches my previous experience. I’ve spent years marketing analytics software at Dell, TIBCO, Alteryx, and other vendors, and we all promised analytics for everybody. Yet most companies ended up with thousands of dashboards and little insight. The data is slightly dated but still relevant: when BARC and Eckerson Group measured it, about 25 percent of employees actively used BI and analytics tools, a figure that had barely moved in seven years.[1]

“The average employee…

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David Sweenor
David Sweenor

Written by David Sweenor⁠

David Sweenor, founder of TinyTechGuides is an international speaker, and acclaimed author with several patents. He is a specialist in AI, ML, and data science.