Gordon Torr·Jul 12, 2021The Proximate SelfHow the people of Proxima Centauri came to be subjugated by the people of Alpha Centauri is not important. It happened to have happened…
Gordon Torr·Jul 2, 2021Sexit“Ultimately a thing exists only by virtue of its boundaries, which means by a more or less hostile act against its surroundings.”
Gordon Torr·Feb 17, 2019Brand Flakes“Planning should start not with what ads do to people, but with what people do with ads.”
Gordon Torr·Feb 11, 2019DigitingOr how to annoy your potential customers without hiring an advertising agency.
Gordon Torr·Jan 23, 2019The Day Apartheid Came HomeThe problem with bureaucracy doesn’t lie in its inefficiency; it lies in its efficiency.
Gordon Torr·Jan 20, 2019Reasons to Believe: Fluoride, Brexit and the Nicene CreedA clear brand positioning requires a compelling “reason to believe”. Problematically, as Hugo Mercier and Dan Sperber have now so…
Gordon Torr·Jan 13, 2019The Inexhaustible Equity of SlothThere’s money in sin. And the deadlier the sin, the more valuable it tends to be.
