SOFTSWISS CMO Valentina Bagniya Reveals How to Lead in 2026 Before it Starts

SOFTSWISS, a leading international technology provider with over 15 years in the iGaming sector, shares a video that addresses a key challenge every business faces in 2026: building a winning strategy. Valentina Bagniya, CMO at SOFTSWISS, has outlined concrete steps to identify the signals and trends, drawing on insights from the 2026 iGaming Trends report.

Valentina emphasises the growing importance of strong and data-driven market research and explains how the 2026 iGaming Trends report helps professionals take a closer look at the key trends shaping the year ahead. CMO answers the main questions defining 2026, including AI role in the tech industry, the most effective marketing channels and the real impact of responsible-gambling communication.

SOFTSWISS approaches research with clarity and precision, aiming to give businesses a foundation they can confidently rely on when shaping their own strategies. That’s why each trend in the report is supported by clear adaptation paths and practical, actionable steps that show how companies can respond to market changes in real operations, not just observe them from the sidelines.

“Trends themselves don’t change industries — people do. A trend only becomes valuable when you can translate it into real decisions, actions…