SOFTSWISS Shares Best Time to Launch Sportsbook Ahead of FIFA World Cup 2026

SOFTSWISS, a leading international technology provider with over 15 years in the iGaming sector, shares insights on why operators should launch a sportsbook six months before the 2026 FIFA World Cup. Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook, outlines the revenue advantages in a newly published video commentary.

Although the 2026 FIFA World Cup is still six months away, operators who delay launching a sportsbook are already falling behind. In the podcast, Victor Sekushenko explains how early launch unlocks the full potential of the event. He also outlines why a casino-only strategy is no longer enough in today’s market and how, in these conditions, operators can increase bets per player by 50%. Victor provides a step-by-step explanation of the full timeline, helping operators understand what actions to take and when.

“When a sportsbook has been live for a while before a major event like the 2026 FIFA World Cup, operators already know which markets resonate with players, which teams spark the most interest, and which promotions actually generate engagement. That data makes pre-tournament activation far more effective and much more cost-efficient,” says Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook.