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Why finding the right freelancer can be so damn hard!
Finding the right business partner may be as hard as finding a romantic partner. Let me explain.
I haven’t been a freelancer for that long—just 3 years. During this time, I haven’t hired any freelancers or even met that many of them. Most of what I know about other freelancers is through conversations with my clients.
What I’ve heard from them had a significant impact on how I present myself and the kind of working relationships I want to build and be known for. “Learning from other people’s mistakes is now easier than ever, so use your time and efforts wisely”, is what my dad used to say.
When I first started this job, nobody could have prepared me for how much of a psychologist I’d be during my discovery calls. Prospects are afraid to trust another marketer because they’d be “burned” by previous freelancers. I don’t blame them; I’ve been let down by colleagues, and it’s not a good feeling. You can’t just jump into trusting them blindly. Especially if you took a leap and invested a lot of money for an outcome that never came and they wouldn’t own up to their mistakes.
So one thing I had to do was empathize and be completely transparent with them. The more at ease I made them feel and the more information I’d provide about their options and expectations, the more comfortable…
