MediumAI Chip Wars: New Battles. Despite being published well over a… | by Robert Maciejko | Medium
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AI Chip Wars: New Battles

3 min readApr 13, 2024

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Despite being published well over a year ago, Chip Wars remains a must-read book for understanding the evolution of AI chips as the industry continues its rapid developments. This week, The AI Breakdown, a fave podcast by Nathaniel Whittemore, dove into Chip Wars’s latest strategies and technological breakthroughs. [Link to the full episode below.]

Recent Developments in AI Chip Technology

Leading tech companies are at the forefront of AI chip technology, unveiling innovative solutions to enhance competitive advantage. Apple, Intel, Google, Meta, and Amazon have all made significant announcements recently, each aiming to leverage AI capabilities to improve their hardware offerings. Additionally, moves at national levels to fund new chip capacity or restrict chips of rivals have also been significant. How will these moves change the competitive landscape dominated today by NVIDIA? That is the drama that awaits.

Developments by Company

  • Apple: Apple introduced the M4 chip, a new AI-focused custom silicon, and plans to update every Mac model. This strategic shift follows a 27% decline in Mac sales last year.
  • Intel: At its Vision 2024 event, Intel introduced the Gaudi 3 AI accelerator chip, claiming it performs 50% faster than Nvidia’s H100 in running AI language models.

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Robert Maciejko
Robert Maciejko

Written by Robert Maciejko

Founder, Board AI Institute. Creator, STAR board AI governance framework. Boards as competitive advantage boardaiinstitute.com/insights/board-ai-governance/