UI/UX Case Study-BUS BOOKING

Case Study-BUS BOOKING

Problem Statement :

Passengers often struggle to decide between left-side and right-side seats on buses due to a lack of clarity about scenic views along their route. This confusion leads to missed opportunities to experience remarkable landmarks like temples, rivers, forts, and waterfalls.

After their trip, users often express regret for not choosing the ‘right’ seat, impacting their overall satisfaction with the journey.

Goal :

• To eliminate confusion during seat selection.
• To enhance journeys by making them scenic and memorable.

Design Process :

1. Problem Identification :

Through personal observation, I noticed users struggled to choose seats due to a lack of clarity about scenic views, leading to missed landmarks.

2. Empathy Mapping :

Empathy exercises revealed users wanted a solution to clarify seat-side benefits and ensure they didn’t miss key sights.

3. Ideation :

I brainstormed solutions like tooltips, map overlays, and a side-mirror button. The side-mirror concept stood out for its clarity and interactivity.

4. Prototyping :

I built a prototype with a side-mirror button that let users toggle between left/right views and preview landmarks with descriptions.

5. Feedback & Iteration :

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User feedback highlighted the need for reminders when approaching landmarks. I updated the design to include GPS-triggered alerts.

Solution :

Prototype Image

The solution introduces a ‘Scenic View Preview’ feature via side-mirror buttons. Users can toggle between left and right sides to see a curated list of landmarks visible from their chosen seat. This eliminates confusion during seat selection and enhances the travel experience by helping users make informed decisions.

https://www.figma.com/prototype/link

USER FLOW

Impact :

1. Hypothetical Metrics :

• This feature is expected to reduce post-trip regret by 30% and increase seat booking confidence by 40%.
• Early projections suggest a 25% rise in app downloads due to word-of-mouth recommendations.

2 . Future Goals :

• Once live, we’ll track real-time engagement metrics to measure feature adoption and user satisfaction. Additionally, we’ll enhance the reminders by integrating GPS-triggered alerts for a more immersive experience (e.g., ‘Waterfall ahead on your left!’).

Feedback :

1. “Finally, I can plan my seat based on what I’ll actually see! On my last trip, I discovered a hidden temple thanks to the landmark list. No more FOMO!”
2. “The side-mirror button is genius! I always wondered why apps didn’t do this before. Now I know exactly where to sit for the best views.”
3. “Loved the reminders when approaching landmarks. I didn’t miss the sunset at the beach because the app alerted me just in time!”
4. “Simple but so effective. I showed my friends, and now they’re downloading the app too. Great for travelers who hate missing out!”
5. “I’m a solo traveler, and this feature made my journey feel curated. Saw hills, rivers, and even a fort — I felt like a local explorer!”

Deployment & Community Engagement :

To validate the idea, I’ll share the prototype on Dribbble and LinkedIn for design feedback. Once live, in-app surveys and social media polls will help refine the feature further.