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The 90-Minute Mini-Course:
Why People May Want One Result, Not Another 40-Lesson Course??
There is something I keep noticing in the digital-product space.
A lot of products are still designed as if more content automatically means more value.
40 lessons.
8 modules.
12 hours of video.
Worksheets.
Bonuses.
A private community.
And sometimes, after buying all of that, the customer still has the same problem they had before they bought it.
That made me look differently at the idea of a 90-minute mini-course.
Not as a smaller version of a traditional course.
As a different product altogether.
The basic idea is simple:
One problem.
One outcome.
One focused session.
No attempt to educate someone about an entire industry.
No giant curriculum.
No promise to transform someone's life in 30 days.
Just enough information, examples, decisions and implementation to help someone move from one specific problem to a more…
