CLE 10 — Day 22
Brand Audit Part 1
FIRST IMPRESSIONS:
In this fictional profile, a stranger should notice that the bio and the rest of the profile do not match. There is also no evidence provided for the bio. I assumed that fictional Avery has a lot of hobbies that were not mentioned in the bio as well.
RISK CHECK:
What is unverified is the evidence behind the claim of being a future engineer. The only points are an old post about a post celebrating a coding competition win and a post claiming “1000+ hours of Python experience.”There are no other supporting links and details provided.
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CONSISTENCY:
This profile does not tell a consistent story, rather, it explains multiple of them briefly. A lot of these stories do not match the initial bio provided.
CONCRETE SUGGESTIONS:
Fictional Avery needs to add more evidence on what was mentioned in their bio. They need to add experiences on engineering, coding, and coffee drinking. Avery will need to remove the unnecessary political memes, public party photos, and the video game argument with a stranger. These posts will not get Avery a job because they are not appropriate to show to a manager.
CONCLUSION:
My personal first impression of Avery’s profile is that they have a lack of evidence for the claims in their bio. Specifically, Avery had mentioned that they were a “future engineer”, but they did not provide links or details about experiences with engineering or coding. Engineering also needs STEM skills, but Avery did not provide their math or science grades. These things need to be corrected; otherwise, Avery would not land the job. The manager would shake their head in annoyance at this profile.
