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Yvonne Levine

Yvonne Levine

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Oct 5

What is the Future of Marketing? AI | Creativity | Communication

Recently, I returned from an amazing trip to Italy and Greece. The sights, sounds, food (oh, the food!), and ancient art and architecture…

What is the Future of Marketing? AI | Creativity | Communication

Yvonne Levine

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Jul 24

Bridging the “Audience Bleed”: How to Protect Your Brand When Launching New Verticals

Building a Brand is never easy. Building multiple “mini” Brands that complement the “primary” brand is a skill that requires careful…

Yvonne Levine

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May 18

Hiring Your First Marketing Manager: How to Write a Job Description That Attracts Strategic…

Does this situation sound familiar?

Hiring Your First Marketing Manager: How to Write a Job Description That Attracts Strategic…

Yvonne Levine

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Apr 2

Strategy vs. Tactics: Why Your Marketing Isn’t Working

Most SMBs don’t have a marketing problem. They have a strategy problem.

Strategy vs. Tactics: Why Your Marketing Isn’t Working

Yvonne Levine

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Oct 29, 2025

Why Every Small Business Needs a Crisis Communication Plan (2025 Edition)

As AI and the never-ending 24/7 information cycle continue to evolve, all businesses must prioritize flexibility and openness to the…

Why Every Small Business Needs a Crisis Communication Plan (2025 Edition)

Yvonne Levine

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Sep 30, 2025

“We’re Different” and Other Marketing Myths Businesses Tell Themselves

If I had a dollar for every time a prospect or client said to me… well, you get the idea. As a B2B marketing consultant, I’ve heard my fair…

“We’re Different” and Other Marketing Myths Businesses Tell Themselves

Yvonne Levine

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Jul 10, 2025

How Strategic Marketing Drives Predictable Revenue and Business Value in 2025

In a previous blog, we explored how marketing contributes to predictable revenue and long-term business value. Since then, the B2B…

How Strategic Marketing Drives Predictable Revenue and Business Value in 2025

Yvonne Levine

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Jun 3, 2025

10 Marketing Policies Every B2B Business Should Have

Every business has policies covering critical operational areas, including human resources, accounting, customer service, and technology…

10 Marketing Policies Every B2B Business Should Have

Yvonne Levine

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May 19, 2025

Mastering the AI Revolution in SEO: Adjusting Your Marketing Strategy for 2025

Is your head spinning in the marketing universe? Mine is! It’s an understatement to say AI is changing how we live and work. The marketing…

Mastering the AI Revolution in SEO: Adjusting Your Marketing Strategy for 2025

Yvonne Levine

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Apr 29, 2025

Why Marketing Needs a Seat at the Leadership Table

Imagine investing heavily in operations, sales, and product development, only to find that growth has plateaued. More often than not…

Why Marketing Needs a Seat at the Leadership Table

Yvonne Levine

Yvonne Levine

B2B marketing consultant who writes about marketing strategy, branding, and content with the hope of inspiring reluctant business owners to embrace marketing.

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