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What is the Future of Marketing? AI | Creativity | Communication
Recently, I returned from an amazing trip to Italy and Greece. The sights, sounds, food (oh, the food!), and ancient art and architecture fed my brain and soul. I was moved beyond words upon my visit to the Vatican Museums, the Sistine Chapel, and St. Peter’s Basilica in Rome. Experiencing the visual feast of ancient sculptures, paintings, and tapestries inspired me to think about how, in today’s AI-driven world, we care more about speed than creativity, beauty, and human intellect.
Ask yourself: How did Michelangelo envision the breathtaking Creation of Adam and then commit to four years of backbreaking labor to create this masterpiece? The same question applies to Raphael and his famous fresco, School of Athens. In the simplest terms, each artist was committed to his vision and creative process to tell a unique story. Neither used shortcuts nor did they copy other artists’ techniques.
Great creative work requires originality, judgment, and a willingness to invest the time to bring an idea to life. Those qualities have always been at the heart of great marketing, too.
Upon further reflection, I pondered where the profession of Marketing is headed. Is our discipline in danger of becoming generic? I’m worried we’ve lost our way.
