Amazon Pay-Per-Click (PPC) Advertising Guide

Create multiple variations for the main keyword of your PPC campaign

Photo by Marques Thomas on Unsplash

Once I started to make sales through pay-per-click (PPC) advertising I realised how simple it is to make money with Amazon. The only problem is profit-making, which is ultimately impossible if you don’t know these rule tactics.

Rule number one: find the primary keyword that you must advertise.

If it’s your first product, you might need to test multiple variants to see which one works.

Still, the best idea is to have a strategy that you can learn from this article. Your product almost all the time is in a category. The target is almost impossible to find through an exact search, so it’s better to select these criteria:

• category
• key differentiators

My first product was a box of office supplies called “coloured pens,” so I added coloured pens to the list of words I must include in the variations. Therefore, the PPC search terms I expected were:

• Office supply materials
• coloured pens

To make the final touch, I started to create the variations:

• Office supply…