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How to Turn One Publicly Visible Business Problem Into a Personalized Outreach Campaign
You’ve sent cold emails, explained your services, and hoped someone would reply. But most of the time, all you get is silence.
After a while, you start questioning yourself. Is your message boring? Do you need more experience? Or are businesses simply not interested in what you offer?
But what if the problem isn’t your service?
What if you’re trying to sell something before giving people a reason to care?
Imagine finding one problem a business might be facing and showing how you could help improve it. Instead of making promises, you give the owner something real to consider.
You don’t need years of experience or a perfect portfolio to start. You need to learn how to spot a relevant opportunity and turn it into a useful conversation.
Here’s how.
Stop Starting With What You Want to Sell
Imagine you’re a freelance web designer looking for clients. You find a local restaurant with a mobile website where the menu is difficult to navigate, and the booking information is hard to find.
You send this email:
