MediumWhat’s Different This Time?. I mean, there’s gotta be something… | by Jill Ebstein | Nudge | Nov, 2026 | Medium
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THINKING AHEAD

What’s Different This Time?

I mean, there’s gotta be something…

4 min read3 days ago

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Woman wondering something with thought bubble “What the heck?”
Author’s image using ChatGPT

To riff on writer Rita Mae Brown: when you repeat the same set of events and expect a different result, it’s usually a problem (or maybe “insanity,” as she called it).

That’s what's on my mind as I look ahead to 2027 and prepare to roll out my fourth book in my Alfred series. I’ve always known that there are gaps in my book-launch knowledge. Those gaps are where good books die in a field littered with books.

So, what exactly are my gaps?

I have a low-to-no presence on social media: I once tried recording a short video on BookTok (TikTok’s book site) and quickly learned I couldn’t do it. My diction, my message, my look… everything was off, and the competition was stiff. I’ve aged out of LinkedIn. I’ve never loved Facebook. I call it “The brag machine.” Now, I know there’s a limit to how much I’m willing to reinvent myself on social media to find readers. Becoming a TikTok sensation is not in the cards, but what could I do?

I have a too-small local writers’ network. I’ve noticed that writers — especially female writers — support other writers within their communities. I am late to the game. I appreciate followers on Medium and Substack, but they will not be attending my bookstore launches.

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Jill Ebstein
Jill Ebstein

Written by Jill Ebstein⁠

I’m about dogs, our lovable and peculiar families, business, and writing in a wide lane, including fiction. I’m a positivity washer too. www.jillebstein.com