Sem Costura·Oct 23O jeans escondia tudo. A legging não esconde nadaEm poucos anos, a legging deixou de ser roupa de treino e passou a ser calça. Mas calça de malha não se comporta como calça de tecido…A response icon1
Ayushi Budhraja·Oct 12Have We Lost the Ability to Dress Ourselves? The Cost of (Ath)leisure4 min read
Claire·Sep 15What to wear with grey joggersWe own eleven pairs of grey joggers between us and for about four years we styled every single one of them like we were about to mow a lawn…
Neverlater·May 15Can Lululemon Dominate Indonesia’s Athleisure Market?A breakdown of Lululemon’s global positioning, Indonesia’s fitness culture, and the path to real scale.
EUSlog·Jan 2When Sportswear Learned How Luxury FeelsFor decades, luxury and sportswear operated in separate worlds. One was built on aspiration, symbolism, and distance. The other on…
