Ivan Ong·Just nowInnovation in an Uncertain World: What Can Brands Learn from Effectuation?Perhaps the future of innovation is less about predicting what comes next and more about creating what comes next.
Aashan Digital Growth·2h agoYour Customers Decide Who You Are in Seconds: A Customer-First Guide to Brand PositioningBy Aashan Digital Growth
Madhulika Ra Chauhan·5d agoWēijī : Turning Crisis into Opportunity : Rise of Chinese BrandsThe first time I came across the mandarin word for ‘Crisis’, Wēijī (pronounced as way — ji) was when I was researching to teach senior…
Erich Joachimsthaler·Nov 6Companies have learned to run their operations as one system.I have a soft spot for Estée Lauder. The Spanish have a word for it, cariño, a mixture of affection, warmth, and appreciation that is hard…
InILLUMINATIONbySamanata Kumar·Nov 5Your Brand Name Might Sound Great in Your Head. What About in Someone Else’s?Choosing a brand name is easy when you’re the only person saying it. The real test begins when it travels across the world.A response icon2A response icon2
Alamgir Rajab·Nov 5Why Smaller Communities May Matter More to Brands Than Massive AudiencesWhy engaged niche groups can build deeper brand loyalty than sheer reach.
Q Malandrino·Nov 3~HelpingOut ~PayItForward ~FeedbackI didn’t quite know how to title this post — I guess all those three headers fit (including the ‘kinda’ tilde).
Lexship·Nov 21,000 Units Have Arrived in the UK. How Many Should Actually Go Into FBA?For Indian D2C exporters, the answer should not start with a percentage. It should start with sales velocity, days of cover, replenishment…A response icon1A response icon1
InDataDrivenInvestorbyShi Young Suh | Market Strategist·Nov 2The Market Doesn’t Remember the Brand — It Remembers the Fact the Brand CreatedThe Market Wants to Believe the Fact More Than the Brand
