Andrea Veggiani·5d agoCEP Migration: Moving Customer State SafelyThe journey diagram is only the configuration. Customers also carry progress, waiting deadlines, contact history and assignments that…
Antonin Puskarcik·Oct 30Salesforce Is Buying Braze. And I Couldn’t Be Happier.Now I’m curious how it will fit into Salesforce’s already crowded marketing ecosystem.
Andrea Veggiani·Oct 28Salesforce Buys Braze: What It Changes for Platform TeamsUsing a platform changes your judgment. Its strengths become capabilities you depend on, while its limitations become recurring work for…
Didier Dessens·Oct 26Salesforce and Braze: What should I do now?I’ve been watching Salesforce’s frantic acquisition strategy with a certain amount of incredulity lately.
Andrea Veggiani·Oct 23Salesforce Buys Braze: What It Means for CEP ArchitectureSalesforce is buying an event-driven runtime and the decisioning layer on top of it. Braze’s real-time engine and its OfferFit-based…
