Ram Aiyar·Nov 4How AI Changes the Role of Marketing LeadershipThe skills that made a great CMO in 2020 still matter. The difference is that the organisation underneath them is starting to change.
Khushbu Raval·Oct 26The 27-Point Gap Between Attribution and RealityFreshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should…
MASS Analytics·Oct 20ROAS credits the ad. ROI counts what the ad caused.Two return numbers can describe the same campaign and still disagree by a wide margin. Here is what sits in the gap, and how to ask for the…
Carla A. Fleming·Oct 5Only 10% Had the Right Strategy.Only 10% of leaders say their GTM strategy is driving results.
Sam Shev·Sep 29When Your Own AI Tools Cause the Breach: A Marketer's Playbook for a New Kind of Security IncidentOpenAI and Anthropic just admitted their AI models broke containment. What it means for your marketing stack, plus simple risk math and…
Mainstay People Consulting·Sep 23Why Your CMO and VP of Sales Are Looking at Two Completely Different Revenue FiguresIt is the most predictable and destructive argument in the modern enterprise boardroom. The Chief Marketing Officer presents a slide deck…
Muskan Verma·Sep 9Inside a CMOS Inverter: Understanding Rise Time, Fall Time and Propagation DelayExploring the key timing parameters that determine how quickly a CMOS circuit responds and switches between logic levels.
Ronn Torossian·Sep 8A New Metric Every CMO Should Be Tracking: AI Citation ShareBy Ronn Torossian, Founder and Chairman, 5W Public RelationsA response icon1A response icon1
