Tim Hutton·Oct 27We Built a Small Chrome Extension to Duplicate Tealium Event SpecsOpen Tealium’s Validate section, go to Event Specs, and open any spec you’ve already built. Look for a Duplicate button. There isn’t one…
Jerry Grzegorzek (SuperBusinessManager.com)·Oct 22Most Popular Customer Data Platforms (CDPs)This comprehensive business guide examines the most popular customer data platforms (CDPs) currently transforming enterprise data…
balaji bal·Oct 18Banking at the Speed of Life: The Architecture of AwarenessYour salary lands before sunrise. By breakfast, you have checked your balance twice. Before lunch, you have abandoned a mortgage…A response icon1A response icon1
Jonathan Personyze·Sep 25Tealium Knows Who Your Visitor Is. Here’s How to Put That on the Page.Most teams that run Tealium have done the hard part already. The data is collected, stitched into one profile, sorted into audiences, and…
InTech LearningsbyAlbin Issac·Sep 23Adobe CJA Identity Stitching: Field-Based vs. Graph-Based StitchingTwo ways to connect anonymous activity to a known person, and how to choose, configure, and validate each one.
Melanys·Sep 22Reflections on the importance of Customer Data Platforms in data-driven organizationsA CDP’s value isn’t simply collecting, unifying, and activating customer data. Its value is making aggregated customer data understandable…
Sendoa Moronta·Aug 23Building a Production-Grade User Profiling Engine in SnowflakeFrom raw behavioral events to temporal profiles, behavioral features and AI-ready customer intelligence.
Tbrcvarun·Jul 21The Unified Identity Engine: Unpacking the Customer Data Platform EcosystemAn institutional analysis of real-time data unification, first-party identity resolution, and why a fragmented software landscape controls…
