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Loyalty Program Strategy

Writing about how companies design, manage, and evolve rewards programs for customers.

Loyalty Program Evolution and Debates

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McDonald’s Technical Blog

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Global Technology

Loyalty, Leveled Up: How We’re Building the Next Generation of Rewards

Joseph Sides

The Privacy Risks Hidden in Loyalty Programs: What Are Your Rewards Really Worth?

RaftLabs

Gamification Turns Loyalty Programs Into Habits

Devansh Garg

Why did I build Brava: The future of Loyalty?

Lidya Maresta

UI/UX Case Study: A Gamified Loyalty Experience for Digital Banking

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Readers Club

by

Jason Lehigh

6 Hidden Tactics to Get a Southwest Companion Pass for 2027

Krishna Mithani

I Walked Back for the Last Stamp. I Didn’t Even Want Coffee.

DevOpsMaster

Small Business Saturday ideas that turn first-time shoppers into regulars

Serge Beliaev

From copper token to AI: 26 milestones in loyalty programmes

Serge Beliaev

Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium.

See more stories

Who to follow

Popular this week

In

McDonald’s Technical Blog

by

Global Technology

Loyalty, Leveled Up: How We’re Building the Next Generation of Rewards

Joseph Sides

The Privacy Risks Hidden in Loyalty Programs: What Are Your Rewards Really Worth?

RaftLabs

Gamification Turns Loyalty Programs Into Habits

Devansh Garg

Why did I build Brava: The future of Loyalty?

Lidya Maresta

UI/UX Case Study: A Gamified Loyalty Experience for Digital Banking

Latest stories

In

Readers Club

by

Jason Lehigh

6 Hidden Tactics to Get a Southwest Companion Pass for 2027

Krishna Mithani

I Walked Back for the Last Stamp. I Didn’t Even Want Coffee.

DevOpsMaster

Small Business Saturday ideas that turn first-time shoppers into regulars

Serge Beliaev

From copper token to AI: 26 milestones in loyalty programmes

Serge Beliaev

Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium.

See more stories

Who to follow