Alan Ronis·2d agoPublishers Are Re-Pivoting to Video.The numbers on vertical video are compelling. The missing piece is what nobody is talking about.
Alan Ronis·Nov 5Google Quietly Pulled a Plug on Video. Publishers Felt It Everywhere.What happened to video CPMs around October 26 and why publishers around the world felt it at the same time
InSalt IndexbyAlan Ronis·Oct 8Google Is Finally Paying Publishers for AI. The Numbers Tell an Uncomfortable Story.Google quietly launched a pilot that pays publishers when their content shapes AI responses. The idea is right. The math, so far, is not.A response icon1A response icon1
Alan Ronis·Sep 17The Industry Was Late to TikTok. ChatGPT Is the Same Window, and It Is Open Right Now.$1 billion in ad revenue in 200 days. Amazon DSP now buying inside it. The window that existed on TikTok in 2019 looks a lot like what…
Alan Ronis·Sep 10The Trade Desk Just Had Its Worst Week in History. Here Is Why I Still Believe in the Company.575 jobs gone. Removed from the S&P 500 after 14 months. First revenue decline projected. The numbers are brutal. But the story is more…A response icon1A response icon1
Alan Ronis·Sep 3Amazon Just Unlocked Publisher Inventory It Could Never Buy Before. Here Is Why That Matters.Two moves in August 2026 changed what Amazon DSP can actually reach. The technical detail is narrow. The consequence for publishers and the…
RZAIN by Claire Rozain·Aug 2965.5% of IAP Revenue Comes From Purchase-Driven Games But Most UA Impressions Go ElsewhereEvery network knows who paid on the advertiser side. None builds its inventory around who pays on the publisher side. Three years of data…
Alan Ronis·Aug 27The Independent AdTech Layer Is Disappearing. Here Is What That Means for Everyone Else.In 2026, four major independent adtech companies left the public markets. The pattern is not random. Here is what is happening, why it…
Alan Ronis·Aug 14Cloudflare Just Gave Google a Deadline. Publishers Have 30 Days to Understand What It Means.On September 15, Cloudflare changes its default settings for AI crawlers. The problem is that Googlebot is one of them. Here is what is…
Alan Ronis·Aug 6A Publisher Lost 63% of Its Google Traffic in Two Years. Then Its Revenue Grew.People Inc. just reported its Q2 2026 results. Traffic is down 40% from Google. Digital revenue is up 6%. There is a lesson in there for…
