Adam·Aug 11From Nike to Hugo Boss: Why Brands Are Betting on TennisWimbledon has been and gone. And once again it became not only a tennis event, but a global fashion showcase.
Jason Cho·Jul 23What Was McLaren Actually Buying When It Signed Justin Rose?When McLaren (the Formula 1 team) launched a golf division in 2026 and unveiled Justin Rose as its first PGA Tour player and an investor in…
HYPERFOCUSED! - ADHD SUPPORT AND WELLBEING·Jun 9Football and shirt sponsorshipWell, here we are on the eve of another World Cup and as always plenty of attention will be on it.
Vassilis Dalakas·Dec 14, 2025Toaster pastries, lawn mowers, and mayo: It’s College Football Bowl Season!The College Football Bowl season (technically the *Coca-Cola* Bowl Season) started today, December 13, 2025. It features bowl games with…
Kwabena Osei Asare·Sep 22, 2025The Missing Millions: Why GPL Clubs Struggle to Unlock Sponsorship Value.I made a promise to myself, and by extension, to the few readers and the football community that gather here, that I would publish more…
InUnyfybyThomas Euler·Mar 20, 2024Navigating New Waters: A Blue Ocean Sponsorship Strategy for Sports OrganizationsHow sports clubs can define a new sponsorship strategy where they don’t compete on reach but engagement and performance.
InUnyfybyRon Jaradat·Mar 14, 2024Activating Sponsorships with Unyfy’s Digital Inventory: A Deeper LookLiquiditeam Guides and Resources
InUnyfybyRon Jaradat·Oct 30, 2023The Power of Sponsorship in Sports: A Look at Relationships, Ad Space, and CostsI was in a heated debate with some of my European counterparts about “attention” as an economic AND social utility. Huh? Too meta, Ron…
Sportcell·Aug 29, 2023Revolutionizing Sports Sponsorship: The Impending Impact of TechnologyIn the fast-paced realm of sports, where innovation and competition reign supreme, the symbiotic relationship between technology and sports…
InCDP InsightsbyAnders Madeley·May 12, 2023Data Clean Room for the Sports Industry, a new sponsorship opportunity!May 11, 2023
