Toygun Yilmazer·Jun 5The The 2026 Disruption Playbook Case Study: Levi’s & TBWA\Chiat\Day LA Architecting Home-Turf…In an environment like the Super Bowl, where every brand competes to shout the loudest, how does a brand become the most talked-about by…
Toygun Yilmazer·May 19The 2026 Disruption Playbook: THL & TBWA\Helsinki Architecting Generational HopeHow does a government institution convince 200,000 families to commit to a 100-year research project? In an era of “social uncertainty” and…
Toygun Yilmazer·Apr 30The 2026 Disruption Playbook Case Study: McDonald’s & TBWA\Istanbul Architecting Common KnowledgeHow does a global fast-food giant stop being a “peripheral” delivery and start being the center of the experience? This case illustrates…
Toygun Yilmazer·Jan 29The 2026 Disruption Playbook Case Study: Hornbach & HeimatTBWA\ — Architecting Common KnowledgeFollowing the analysis of CarrefourSA’s “Ghost Town,” we look at a second, equally powerful synchronization of the market. If CarrefourSA…
Toygun Yilmazer·Jan 21The Ghost Town Disruption Case Study: TBWA\Istanbul & CarrefourSA Architecting Common KnowledgeIn my previous article, The 2026 Disruption Playbook, I explored how Steven Pinker’s concept of Common Knowledge provides the scientific…
