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AI is possibly as transformative as electrification in the 1880s. In contrast to AI, I doubt leaders set electricity consumption targets.
Photo by Miikka Luotio on Unsplash

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TACTICS FOR RESILIENT ENTREPRENEURS

Should You Set AI Targets for Your Company?

AI is possibly as transformative as electrification in the 1880s. In contrast to AI, I doubt leaders set electricity consumption targets.

4 min readAug 11, 2026

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Every year, a good friend of mine who works in big tech and I spend a weekend hiking in the mountains. And during the hikes, we constantly talk about tech. Two engineers set loose, one working in big tech, the other running his own B2B SaaS company.

This year, we mainly talked about Artificial Intelligence. But despite all the hype you might see online, we talked about the leadership aspects of AI. More specifically, about the sense and nonsense of setting AI targets in your company.

The Setting

My friend in big tech enjoys a generous token budget of a few hundred dollars per day and employee.

At Yonder, the B2B SaaS company I co-founded, there isn’t a token budget; we tightly manage AI costs. I’m convinced token costs will explode in the near future. Therefore, I don’t want to make the entire company too dependent on large token budgets.

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Tom Vogel
Tom Vogel

Written by Tom Vogel

Tech entrepreneur, active reserve officer, father of three. Hard-won insights on leadership, entrepreneurship & crisis management. No AI, no fluff, no promos.

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Published in Venture

Thought leadership and essential resources for entrepreneurs, indie hackers, and startups.