InMarketing in the Age of DigitalbyIsabella Joslin·Apr 12The 5 Things That Actually Stuck With Me About Digital MarketingOver the course of this semester, my understanding of digital marketing has completely changed. At the beginning, I wasn’t really paying…
InMarketing in the Age of DigitalbyIsabella Joslin·Apr 5People Don’t Just Google Things AnymoreWhen I need to find something, I don’t automatically go to Google anymore. I move between platforms depending on what I’m looking for…
InMarketing in the Age of DigitalbyIsabella Joslin·Mar 29Luxury, But At What Cost? The Tarte Brand Trip BacklashWhen does aspirational marketing stop feeling aspirational?
InMarketing in the Age of DigitalbyIsabella Joslin·Mar 15Do People Actually Open Hotel Emails?When I think about email marketing, I usually think about my inbox being flooded with brands like Skims, Sephora, or the hundreds of NYU…
InMarketing in the Age of DigitalbyIsabella Joslin·Mar 8Simplicity as Strategy: Harry’s 2025 “Man That Feels Good” CampaignCan a razor brand really stand out?
InMarketing in the Age of DigitalbyIsabella Joslin·Mar 1Is This Social Media’s Big Tobacco Moment?What does it mean when the apps that shaped our childhood are now being defended in court?
InMarketing in the Age of DigitalbyIsabella Joslin·Feb 22Search Used to Show Us the Web. Now It Shapes It.There was a time when search meant typing into Google and scanning a list of links. Then it shifted to TikTok, where people scrolled…
InMarketing in the Age of DigitalbyIsabella Joslin·Feb 15Is Rhode’s Website Just Pretty, or Is It Actually Smart UX?What makes a skincare website feel effortless instead of overwhelming?
InMarketing in the Age of DigitalbyIsabella Joslin·Feb 8Why the Hims & Hers Super Bowl Ad Made Me Uncomfortable — in a Good WayWhy do Super Bowl ads feel like they matter more than any other ad?
InMarketing in the Age of DigitalbyIsabella Joslin·Feb 1From PBS to TikTok: Why I See Digital Marketing DifferentlyHi, I’m Isabella.
