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Suchetana Bauri

she/her

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Suchetana Bauri

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Jun 24, 2025

The Three Words That Rewrote Marketing’s Moral Playbook

What AXA’s Titanium Win Teaches Us About Purpose-Driven Transformation

AXA promotional banner for a new initiative with Women’s Aid and Smart Works, supporting domestic abuse survivors in the UK, featuring a supportive embrace and a message about helping survivors from getting out to staying out.

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Suchetana Bauri

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Jun 5, 2025

Understanding ChatGPT’s Operational Framework

Absence of Biological Fatigue Mechanisms

Understanding ChatGPT’s Operational Framework

Suchetana Bauri

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3d ago

AI Made My Marketing Faster. Then I Had to Fix the Workflow.

What changed when I stopped collecting AI tools and started connecting the work.

Diagram contrasting disconnected AI tasks with a connected marketing workflow: research, argument, draft, review, distribution and learning, with a feedback loop to research.

Suchetana Bauri

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5d ago

OpenPencil Cleared 40 Contrast Findings. The Design Decision Remained.

A hands-on review of editable layers, AI agents and the gap between passing a check and making a maintainable design.

OpenPencil. Product illustration; not an output from my test.

Suchetana Bauri

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6d ago

AI made the work faster. What is the business for now?

Adobe, DBS and Arizona State University offer a useful lesson: automating a task does not decide what an organisation should become.

Editorial collage of reports moving along a conveyor belt towards a fork, with a hand adjusting their direction.

Suchetana Bauri

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Aug 26

Most change communication plans are just calendars with better formatting

If the plan tells you when to send the email but not what happens when the work breaks, it is not a strategy.

Employees discussing work and planning in two glass-walled meeting spaces in a modern office.

Suchetana Bauri

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Aug 26

Our digital transformation does not have a communication plan. It has a launch plan.

Most organisations do not have a digital-transformation communication problem because they communicate too little.

Our digital transformation does not have a communication plan. It has a launch plan.

Suchetana Bauri

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Jan 9

The Great Deskilling: Why Microsoft’s “Vibe Working” Should Worry Every Knowledge Worker

Behind the slick demos of Agent Mode lies a dangerous trade: speed for competence, convenience for judgment, and strategy for aesthetic…

The Great Deskilling: Why Microsoft’s “Vibe Working” Should Worry Every Knowledge Worker

Suchetana Bauri

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Jan 8

OpenAI’s Healthcare Gamble: When Beautiful Marketing Obscures Real Risk

A critical analysis of how emotional storytelling and 35mm film aesthetics mask documented patient harms and regulatory exposure

Timeline showing OpenAI’s safety warnings diminishing from 2023–2026 while marketing campaigns expand, with green track showing policy changes and red track documenting patient harms including hospitalisations and deaths

Suchetana Bauri

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Jan 7

Why Google Turned Search Into a Haunted House

The Stranger Things campaign reveals how tech giants are fighting for cultural relevance by turning utilities into experiences.

Why Google Turned Search Into a Haunted House

Suchetana Bauri

Suchetana Baurishe/her

AI enablement consultant decoding workplace AI, governance and the occasional expensive illusion of transformation.

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