RAMIZ·Sep 27One Campaign, Different Countries: Why Global Marketing Still Needs a Local TouchHave you ever seen a brand’s TikTok or Instagram campaign and thought:
Taylor Battie·Jul 3Selling Culture: The French Touch in a Global MarketWhat a week in Paris with Chanel, Publicis, McCann, and DSM Firmenich taught me about the strategy of cultural exports in luxury marketing.
IC Eight·Apr 22This Isn’t Market Exit. It’s Channel Strategy.Last week’s viral X thread: “Japan is getting poorer — brands like Iittala, Wedgwood, L’Occitane are abandoning the market.” I checked. The…
AnnieChan·Apr 7The 6T Model: A Battle-Tested Framework for Taking Any Brand GlobalIn 2017, I sat in a boardroom in Shenzhen staring at a map covered in red pins. Each pin marked a country where our brand had launched — or…
Ajayprhrrr·Apr 2Multi-Asset Market Timing: Aligning Portfolios Across Global Asset ClassesInstitutional investing no longer works well when each asset class is analyzed in isolation. A portfolio may hold equities, commodities…
