RAMIZ·Sep 27One Campaign, Different Countries: Why Global Marketing Still Needs a Local TouchHave you ever seen a brand’s TikTok or Instagram campaign and thought:
Taylor Battie·Jul 3Selling Culture: The French Touch in a Global MarketWhat a week in Paris with Chanel, Publicis, McCann, and DSM Firmenich taught me about the strategy of cultural exports in luxury marketing.
IC Eight·Apr 22This Isn’t Market Exit. It’s Channel Strategy.Last week’s viral X thread: “Japan is getting poorer — brands like Iittala, Wedgwood, L’Occitane are abandoning the market.” I checked. The…
AnnieChan·Apr 7The 6T Model: A Battle-Tested Framework for Taking Any Brand GlobalIn 2017, I sat in a boardroom in Shenzhen staring at a map covered in red pins. Each pin marked a country where our brand had launched — or…
Ajayprhrrr·Apr 2Multi-Asset Market Timing: Aligning Portfolios Across Global Asset ClassesInstitutional investing no longer works well when each asset class is analyzed in isolation. A portfolio may hold equities, commodities…
Nancy Koo·Apr 1Instant Noodle Case Study: Shelf Placement As a Cultural DecisionWhat the instant noodle aisle reveals about culture-driven merchandising
Jennifer Jones·Mar 27If Ben & Jerry’s Launched a BTS FlavourEntertainment PR Campaign & Press Release Concept
Jeffery Alexandro Henry·Mar 19Your App Works in English. Does It Work in Arabic? At 200% Font Size? With Eyes Closed?Accessibility and internationalisation are the requirements most developers discover during App Store review — or after a one-star review…
SOUMEN SASMAL·Mar 11Iran Warns the World to Prepare for $200 Oil per BarrelRising tensions in the Middle East spark fears of a historic oil price surge that could shake global markets and energy security.
Ing. Keshab KC·Mar 6From Local Traditions to Global Trends: How Globalization Is Reshaping CultureThrough technology, media, global brands, and digital business practices, people increasingly share similar lifestyles, consumption habits…
