Audience

Digital marketers and customer experience professionals

About Adobe Experience Platform

Put your data to work in real time. Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data —Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel. Bring in data from multiple sources to create and enhance real-time customer profiles. Checkmark Make data more easily understood through standardized XDMs and data validation. Checkmark Use your real-time customer profiles start personalizing experiences. Checkmark Activate profiles across devices and channels with our dynamic identity graphs. Experience Platform delivers powerful application services with unprecedented functionality. Analyze cross-channel customer interactions in one interface. Activate real-time customer profiles for instant personalization. Create individual journeys that adapt to customer behavior.

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Integrations

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Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/experience-platform/adobe-experience-platform.html

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

Adobe Experience Platform Frequently Asked Questions

Q: What kinds of users and organization types does Adobe Experience Platform work with?
Adobe Experience Platform works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Adobe Experience Platform support in their product?
Adobe Experience Platform supports these languages: English.
Q: What kind of support options does Adobe Experience Platform offer?
Adobe Experience Platform offers support via online.
Q: What other applications or services does Adobe Experience Platform integrate with?
Adobe Experience Platform integrates with: Adobe Analytics, Adobe Audience Manager, Adobe Brand Concierge, Adobe Campaign, Adobe Customer Journey Analytics, Adobe Experience Manager, Adobe Journey Optimizer, Adobe Launch, Adobe Target, Adobe Experience Platform Agent Orchestrator, Forsta, Captain Compliance, Databricks, GrowthBook, GrowthLoop, Immerss Live Commerce, Ketch, Adobe Photoshop Lightroom Classic, and RIVN.
Q: What type of training does Adobe Experience Platform provide?
Adobe Experience Platform provides training in the form of documentation.

Adobe Experience Platform Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Not Supported
Data Integration Not Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Not Supported
Predictive Modeling Not Supported

Customer Experience

Survey Management Not Supported
Customer Segmentation Not Supported
Action Management Not Supported
Feedback Management Not Supported
Knowledge Management Not Supported
Sentiment Analysis Not Supported
Analytics Not Supported
Dashboard Not Supported
Multi-Channel Collection Not Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Experience Management

Action Management Not Supported
Analytics Not Supported
Customer Segmentation Not Supported
Dashboard Not Supported
Feedback Management Not Supported
Knowledge Management Not Supported
Multi-Channel Collection Not Supported
Sentiment Analysis Not Supported
Survey Management Not Supported
Text Analysis Not Supported
Trend Analysis Not Supported

Location-Based Marketing

Beacons (BLE) Not Supported
NFC Not Supported
QR Codes Not Supported
Wi-Fi Not Supported
Geofencing Not Supported
Marketing Automation Not Supported
Push Notifications Not Supported
Personalization Not Supported
Footfall Analytics Not Supported
Social Marketing Not Supported
Reporting / Analytics Not Supported
Marketing Attribution Not Supported
Contextual Marketing Not Supported
Audience Demographics Not Supported
Location Intelligence Not Supported

Personalization

Recommendation Engine Not Supported
Website Personalization Not Supported
Abandoned Cart Saver Not Supported
Contextual Targeting Not Supported
Experience Management Not Supported
Campaign Segmentation Not Supported
Behavioral Targeting Not Supported
Account Based Marketing Not Supported
A/B Testing Not Supported
Content Analytics Not Supported
Customer Profiles Not Supported