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Wow Keywords is a desktop app store optimization (ASO) tool for iOS and Android developers. It audits listings with a 0–100 score and shows keyword rankings, estimated search volume, and difficulty across 52 App Store countries, with side-by-side competitor comparisons. It drafts app names, subtitles, keyword fields, promotional text, and descriptions in 50 languages. Users can import screenshots, add headings, translate text, and render images for device sizes. Features include pricing localization in 175 countries, uploading listing updates to App Store Connect and Google Play without submitting them for review, and exporting metadata and screenshots to fastlane. An MCP server lets Claude Code, Codex, Cursor, and other coding assistants run workflows. The Mac app supports macOS 14 or later; Windows 11 x64 is in beta. It stores keyword data locally and works with users' AI providers. A one-time purchase includes lifetime access and updates for two computers, with no subscription.

ASOClimb is an app store optimization platform for indie app developers, mobile marketers, ASO specialists, and app studios. It researches keywords across the Apple App Store and Google Play, surfaces autocomplete ideas and top-ranking apps, and provides estimated traffic and difficulty scores. Users can track keyword rankings daily, review rank history, compare competitors and keyword gaps, check listing metadata against store rules, and draft optimized listings with an AI writer. Review monitoring and listing-change alerts help teams follow competitors. ASOClimb also supports niche analysis, top charts and new releases, and estimated app revenue and download ranges. An API and MCP server expose ASO data to developers, scripts, and AI agents. Its free plan includes one app and 25 keywords; Pro offers up to 50 apps and 1,500 tracked keywords.