NielsenIQ Brandbank

Deepsona is an AI-powered market research platform that uses synthetic audience simulations to generate predictive consumer behaviour insights. Built on behavioural science and advanced AI modeling, the platform enables marketers, market researchers and product teams to evaluate commercial viability, test messaging strategies and assess market acceptance before launch. The platform combines large-scale persona generation, interaction modeling, and sentiment analysis into a unified simulation engine. Users can run concept tests, pricing experiments, and positioning evaluations that produce high-fidelity predictive data on consumer responses. Key capabilities include multi-trait synthetic AI personas, automated sentiment evaluation, and conversion likelihood modeling. Deepsona transforms traditional market research from retrospective analysis into forward-looking simulation, enabling faster validation cycles and data-driven go-to-market decisions.

LEAFIO AI Retail Platform helps retail chains replace disconnected spreadsheets and point tools with one AI-driven system for daily retail decisions. Instead of planning orders, promotions, planograms and assortment separately, teams work with shared data and see how each decision affects the others. Inventory Optimization forecasts demand and automates orders to suppliers and distribution centers. Promotion Management plans campaigns in a shared calendar, forecasts promo sales and prepares stock for every store. Shelf Efficiency builds store-specific planograms and checks how they are executed. Assortment Performance shows which products earn their place on the shelf. Retailers can start with one module and add others as they grow. The result is fewer out-of-stocks, less overstock and write-offs, and less manual work for buyers, planners and category managers. LEAFIO is cloud-based, integrates with ERP and POS systems and is used by 250+ retail chains in 45+ countries.