Audience

Companies interested in a comprehensive, integrated marketing solution to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view

About Oracle Marketing

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

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Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews for Oracle Marketing Write a Review

Company Information

Oracle
Founded: 1977
United States
www.oracle.com

Videos and Screen Captures

Play Video Oracle Marketing Screenshot 1 Oracle Marketing Screenshot 2
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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Phone Support
Online

Oracle Marketing Frequently Asked Questions

Q: What kinds of users and organization types does Oracle Marketing work with?
Oracle Marketing works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Oracle Marketing support in their product?
Oracle Marketing supports these languages: English.
Q: What kind of support options does Oracle Marketing offer?
Oracle Marketing offers support via phone support and online.
Q: What other applications or services does Oracle Marketing integrate with?
Oracle Marketing integrates with: Attend, Blackbox, Callwise, CrowdTwist, FunMobility DXP, Dyspatch, Eloqua, GaggleAMP, LinkedIn Sales Navigator, Marcom Robot Data Enrichment Engine, Oracle Audience Segmentation, Oracle BlueKai, Oracle Cloud CX, Oracle Advertising, Oracle Digital Assistant, Oracle Infinity, Oracle Maxymiser, Oracle Partner Relationship Management, Oracle Responsys, Oracle Service, Oracle Subscription Management, Oracle Unity Customer Data Platform, PFL Direct Mail, and SSIS Integration Toolkit and more.
Q: What type of training does Oracle Marketing provide?
Oracle Marketing provides training in the form of documentation.

Oracle Marketing Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Not Supported
Data Integration Not Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Not Supported
Predictive Modeling Not Supported

Data Management Platforms (DMP)

Ad Network Integration Not Supported
Analytics / ROI Tracking Not Supported
Audience Targeting Not Supported
Behavioral Analytics Not Supported
Campaign Management Not Supported
Competitive Analysis Not Supported
CRM Not Supported
Customer Journey Mapping Not Supported
Data Capture / Transfer Not Supported
Data Visualization Not Supported
Data Classification Not Supported

Marketing Automation

Analytics / ROI Tracking Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Supported
Sales Intelligence Supported
Segmentation Supported
Website Visitor Tracking Supported
A/B Testing Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Search Marketing Not Supported
Social Marketing Not Supported

Personalization

Recommendation Engine Not Supported
Website Personalization Not Supported
Abandoned Cart Saver Not Supported
Contextual Targeting Not Supported
Experience Management Not Supported
Campaign Segmentation Not Supported
Behavioral Targeting Not Supported
Account Based Marketing Not Supported
A/B Testing Not Supported
Content Analytics Not Supported
Customer Profiles Not Supported

Session Replay

Heatmaps Not Supported
Mouse Tracking Not Supported
Form Analytics Not Supported
Eye Tracking Not Supported
Session Recording Not Supported
Visitor Segmentation Not Supported
User Experience Analysis Not Supported
Optimization Tools Not Supported
User Feedback Not Supported
Surveys Not Supported

Oracle Marketing Additional Categories

Oracle Marketing Verified User Reviews

Write a Review
  • An Oracle Marketing User
    Sales and Marketing Manager
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design 5 out of 5 stars
    Ease 4 out of 5 stars
    Features 5 out of 5 stars
    Pricing 4 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 10 out of 10

    "Loved Oracle, it's the ultimate solution for digital marketing"

    5 out of 5 stars Edited 2022-11-10

    Pros: The reports about the current campaign shared by Oracle CX marketing in the dashboard are incredibly informative, it helps to understand customer interest. Its UI/UX design is appealing to my usage. Its user segmentation option is a great addon. It can automate the emailing process. Helps to retain customers.

    Cons: Never faced any major issues with Oracle marketing. No cons.

    Overall: I loved how Oracle CX marketing helped us to run a successful auto-piloted digital marketing. It also helped in customer retention, by enabling robust segmentation. Overall, I suggest Oracle CX marketing if you want to make new customers, understand customer interests and want to run a successful marketing campaign.

    Read More...
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