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Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.

Unboxing Marketing Automation will significantly increase customer retention and revenue. The perfect marketing message and CTA for every e-commerce customer will be automatically dropped inside their package from your fulfillment center. Provide the perfect marketing message and CTA for every e-commerce customer inside their package automatically dropped in at your fulfillment center. Built for efficiency your operations team will never again need to store pre printed marketing inserts that don’t deliver results. 100% attribution for marketers to easily increase customer conversions. Daily reporting of number of outgoing Impressions and conversions by campaign. With UnDigital your e-commerce packages mimic your digital marketing channels with the impression being a physical and personalized print. No need to correspond with your operations team. You schedule and control all personalized inserts that customers receive in their packages.