Audience

Direct to consumer brands, eCommerce, retail, online retailers

About Measured

Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement.

Ask us for a FREE demo today!

Solutions provided:
- Marketing Attribution, Cross-Channel View of Marketing Spend
- 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more!
- Run always-on, A/B, incrementality tests seamlessly
- Integration is easy, be up and running in less than 24 hours
- Understand maximum, efficient spend levels without an expensive stress test

Other Popular Alternatives & Related Software
Google Analytics
Google Analytics
4.6 out of 5 stars (60 Ratings)
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.
Learn more about Google Analytics
INCRMNTAL
INCRMNTAL
INCRMNTAL is an always-on incrementality measurement platform that reveals the true impact of your ad spend - without cookies, device IDs, or planned experiments. Powered by causal AI and reinforcement learning, INCRMNTAL analyzes marketing performance across Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts to answer the question every marketer should be asking: "What would have happened if I hadn't spent that money?" The platform delivers actionable, privacy-first insights continuously - no control groups, no holdouts, no waiting. Just real incrementality data that helps Advertisers optimize budgets, cut waste, and prove the value of every dollar spent.
Learn more about INCRMNTAL
JustControl.it
JustControl.it
4.5 out of 5 stars (2 Ratings)
JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.
Learn more about JustControl.it
Improvado
Improvado
5.0 out of 5 stars (1 Rating)
Improvado is the AI command center for marketing teams at enterprise brands and agencies. One AI agent with the full context of your business connects 1,400+ data sources, answers questions about your marketing in seconds, generates creatives, runs A/B tests and checks your data quality. Under the agent sits a complete marketing data pipeline: extraction, transformation, governance, a warehouse you control, and dashboards your team acts on. Improvado also works inside Claude, ChatGPT and Cursor through MCP, so your team can ask questions where it already works. With Improvado, it's easy to track the performance of your cross-channel efforts, work out metrics such as CAC and LTV, and attribute revenue to touchpoints. The result: less time building reports, and less time between a report and the next budget decision.
Learn more about Improvado

Pricing

Pricing Details:
Pilots offered, ask us!

Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews for Measured Write a Review

Company Information

Measured
Founded: 2017
United States
measured.com

Videos and Screen Captures

Play Video Incrementality View (Facebook Example) Understand Your Path to Conversion Cross-Channel Incremental Lift Report Cross-Channel Marketing Data as a Service
Other Useful Business Software
Cut Data Warehouse Costs by 54% Icon
Cut Data Warehouse Costs by 54%

Easily migrate from Snowflake, Redshift, or Databricks with free tools.

BigQuery delivers 54% lower TCO with exabyte scale and flexible pricing. Free migration tools handle the SQL translation automatically.
Start Free

Product Details

Platforms Supported
Windows
Mac
Cloud
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
Online

Measured Frequently Asked Questions

Q: What kinds of users and organization types does Measured work with?
Measured works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Measured support in their product?
Measured supports these languages: English.
Q: What kind of support options does Measured offer?
Measured offers support via phone support and online.
Q: What other applications or services does Measured integrate with?
Measured integrates with: AdRoll, Facebook, Pepperjam, Snapchat, and tvScientific.
Q: What type of training does Measured provide?
Measured provides training in the form of documentation, live online, webinars, and in person.
Q: What pricing for support is available for Measured?
Measured offers support included with purchase.
Q: What pricing for training is available for Measured?
Measured offers training included with purchase.

Measured Product Features

Data Warehouse

Ad hoc Query Supported
Analytics Supported
Data Integration Supported
Data Migration Supported
Data Quality Control Supported
ETL - Extract / Transfer / Load Supported
Match & Merge Supported
In-Memory Processing Not Supported

Marketing Analytics

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported
Customer Journey Mapping Not Supported

Marketing Attribution

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported
Customer Journey Mapping Not Supported

Marketing Planning

Budgeting & Forecasting Supported
Collaboration Supported
Goal Setting / Tracking Supported
Media Planning Supported
Predictive Analytics Supported
Presentation Tools Supported
Spend Management Supported
Flowchart Not Supported
Marketing Calendar Not Supported
Project Tracking Not Supported

Measured Verified User Reviews

Write a Review
  • Gail B.
    VP, Marketing & Analytics
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User, Administrator, Deployment
    Company Size: 1,000 - 4,999
    Design 5 out of 5 stars
    Ease 5 out of 5 stars
    Features 5 out of 5 stars
    Pricing 5 out of 5 stars
    Support 5 out of 5 stars
    Probability You Would Recommend? 9 out of 10

    "Powerful tool for getting the most out of your marketing data"

    5 out of 5 stars Posted 2020-01-06

    Pros: Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

    Cons: Some of this may be difficult to explain to less analytically-inclined people in the organization.

    Overall: We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

    Read More...
  • Previous
  • You're on page 1
  • Next
Page Already Claimed. Claim Again?