Dealership GMs, service directors, and fixed ops leaders who want every call answered and every customer kept.
About Numa
Dealerships don’t lose customers because of price. They lose them when the phone rings and nobody answers, and when the manager hears about a problem only after the survey comes back.
Numa is the AI Operating System for car dealerships. Operator puts every caller in the right hands without a phone tree. Appointment Agent books service into real open slots, day or night. Smart Inbox keeps every call and text in one thread with the repair order beside it. LiveCSI™ catches the unhappy customer while they’re still in the shop. Opportunities books the declined work already sitting in your DMS, and Numa for Sales answers every sales call with full inventory context. Every product runs on one system with the customer’s full history.
More than 1,500 dealerships run on Numa, and they respond to customers in 13 minutes, compared with an industry average of nearly 23 hours. Numa connects to CDK, Reynolds & Reynolds, Tekion, Dealertrack, and Xtime, and is approved by GM, FordDirect, and Stellantis.
The AI Operating System for Car Dealerships: Numa | SourceForge Podcast, episode #152
Numa Frequently Asked Questions
Q: What is Numa?
Numa is a dealership AI system that increases CSI by improving how dealerships engage with customers by - integrating with your CRM and DMS, flagging at risk customers immediately, capturing every call and text, and booking appointments with timely follow-up. We free up employees time and orchestrate their work better.
Q: How is Numa different from a regular AI Voice or phone-answering service?
Numa Voice AI is “voice with a brain": it connects to your DMS in real time and answers with full context instead of reading a script. Because it already knows the caller's vehicle and open repair order, it can tell a customer their car is waiting on a part and ready Thursday, or book them into a genuinely open service bay without double-booking. Most AI voice only greets and transfers; Numa resolves the request and writes it back to the DMS.
Q: What results do dealerships see with Numa?
Dealerships use Numa to recover service revenue lost to missed calls and slow replies. Numa cuts average customer response time from 23 hours to under 10 minutes and lifts repair-order dollars per advisor by over 35%.
Q: How long does it take to get Numa up and running?
Most dealerships go live in 2-3 weeks. A dedicated Numa team handles DMS integration, phone configuration, and team training, with check-ins in the first weeks to catch issues early. Because Numa connects to systems you already run, setup doesn’t disrupt daily operations, and most teams are proficient within 90 days.
Q: Is Numa a good fit for my dealership or dealer group?
Numa is built for franchise dealerships and multi-rooftop groups running high call and text volume through fixed ops, where missed communication directly costs service revenue and retention. It fits single stores wanting to stop missing calls and large groups standardizing operations across rooftops alike.
Q: Will the AI sound robotic or frustrate my customers?
No. Numa’s Voice AI is trained on real automotive service conversations to sound natural and helpful. If a customer asks something outside its scope or sounds frustrated, Numa hands the call to a live advisor without dropping or re-routing it.
Q: Can Numa’s AI handle automotive terminology and my dealership’s workflows?
Yes. Numa is trained on dealership-specific language (repair orders, customer-pay, fixed-ops workflows) and can ingest your store’s service guidelines and brand voice. Where generic AI stumbles on recalls and warranty nuance, Numa is built for it, and supports different dealership situations to meet customers the way they communicate.
Q: What can Numa’s AI actually handle on a call or text?
Numa’s AI handles the full range of routine service conversations: it answers inbound calls and texts, books and reschedules appointments, gives real-time repair-order status, answers common service questions, and routes anything complex to the right person. Because it’s connected to your DMS, every action is based on the customer’s actual vehicle and history, not a generic script.
Q: Does Numa work across phone, text, and chat or just voice?
Numa works across voice, text, and chat, so customers reach you the way they prefer. The same AI handles a phone call, a text, or a website chat with the same DMS context, and every conversation lands in a single Smart Inbox so your team sees the full history in one place.
Q: Can Numa make outbound calls and texts, not just answer them?
Yes. Beyond answering inbound, Numa reaches out proactively through its Opportunities product: re-engaging declined service, overdue maintenance, and unbooked leads and turning them into booked appointments. It uses the same DMS context, so outreach is personalized to each vehicle, and Numa’s AI Agents have driven more than 80% increase in appointment conversions.
Q: Can Numa tell when a customer is unhappy and step in?
Yes. Numa’s LiveCSI capability monitors customer sentiment across conversations in real time and flags at-risk customers to your team before a problem reaches the OEM survey. That gives managers a chance to intervene on a frustrated customer while it still matters, rather than after the CSI score drops.
Q: Can we customize what the AI says and teach it about our dealership?
Yes. Numa can ingest your dealership’s service guidelines, common questions, and brand voice so the AI introduces your store correctly and answers in your style. You set the rules for what it handles and when it escalates, and it improves as it works with your team.
Q: Does Numa work with my current DMS and phone system?
Yes. Numa integrates with about 90% of the DMS market, including CDK, Reynolds & Reynolds, Tekion, Dealertrack, DealerBuilt, and PBS, and connects to your existing phone system without replacing it. That live connection lets the AI read repair-order and vehicle context and write appointments back automatically, with no double entry.
Q: How does Numa affect my service advisors, sales reps, or BDC team?
Numa handles the routine, repetitive communication: status calls, appointment texts, after-hours messages, so service advisors and BDC staff spend less time on the phones and more on the customers in front of them. When a conversation needs human judgment, like a warranty dispute or a frustrated customer, Numa routes it to the right person. It gives your team hours back to execute on higher-priority tasks.
Q: Is Numa secure and compliant?
Yes. Numa encrypts customer data in transit and at rest and holds OEM certifications with BMW, GM, Stellantis, and other OEMs. Every call and conversation is recorded and available in the manager dashboard, creating a complete audit trail for coaching and compliance.
Q: What kinds of users and organization types does Numa work with?
Numa works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Numa support in their product?
Numa supports these languages: English.
Q: What kind of support options does Numa offer?
Numa offers support via online.
Q: What other applications or services does Numa integrate with?
Numa integrates with: Tekion, CDK Global, VinSolutions Connect CRM, Dealertrack DMS, ERA-IGNITE, DealerBuilt, PBS DMS, and Xtime.
Q: Does Numa have an API?
Yes, Numa has an API.
Q: Does Numa have a mobile app?
Yes, Numa has a mobile app for iPad, Android, and iPhone.
Q: What type of training does Numa provide?
Numa provides training in the form of documentation, live online, in person, and videos.
Q: What pricing for support is available for Numa?
Numa offers support included with purchase.
Q: What pricing for training is available for Numa?