Nural Visual Merchandising

Create visual merchandising guidelines online in 2D & 3D quickly and easily, save them to your brand book, and send them automatically throughout your distribution network. Seamlessly collaborate between your head office and the field. Ensure stores appear and perform the way you intend them to. Analyze integrated data to enhance retail operations, optimize store performances, and plan for your next merchandising cycle. Create planograms with standard 2D linear shelving, complex fashion or makeup stands with fully modeled 3D stores. All brand assets are available and personalized according to markets and store configurations. No matter what industry you’re in: luxury, accessories, shoes, food & beverage, and more, IWD adapts to you.

1Channel Visual Merchandising & POSM Management is a cloud-based retail execution application for brands coordinating in-store displays and point-of-sale materials across outlets. Teams can create and categorize POSM such as banners, posters, standees, and digital displays; build campaigns with date ranges and store lists; and map materials to campaigns and locations. Field users record display execution in the mobile app by submitting photographs, while managers review submissions through image-based audits, validation steps, and scoring workflows. The platform provides exception handling for store closures and dashboards for campaign coverage, outlet execution, visibility measures, and performance reporting. It is intended for FMCG and CPG businesses, beverage brands, consumer durables and personal-care companies, pharmacies, and retail chains that manage distributed merchandising programs.