Smallpdf

Pros: Absolutely love that SmallPDF is available through a web browser, meaning we do not need to download and install any software and that it is accessible anywhere we are regardless of which computer we are using.
It has *most* the features we use for editing PDFs including inserting text and converting PDF files to Word, and it integrates nicely with Google Suite.
The overall design and UX is also very slick and intuitive.

Cons: Coming from someone who also uses Nitro Pro, SmallPDF is missing the feature to directly edit existing text and images on a PDF file while retaining original formatting. This means I have to occasionally revert back to Nitro Pro if I need to edit existing text and images on PDF files (as opposed to adding text or images to PDF files, which is what SmallPDF can do).

Overall: It's an easy to use, all-in-one PDF editor accessible via a web browser. Missing more power features available in Nitro Pro, but it's certainly adequate when you need to edit PDFs in a jiffy.

Pros: The convenience of being able to convert to and from PDFs, along with a range of file manipulation options whenever I want, makes Smallpdf a no-brainer compared to the the huge expense and bloated nature of the market leader. It does exactly what I need it to do, 95% of the time, the balance is usually page "overflow" and not hard to rectify.

Cons: The service could do with a custom option - there are tools I use all the time but there is no option to have shortcuts to these particular tools on the main menu. As a subscriber it would make sense to have that option rather than having to go through the whole list of tools to select the same thing each time. Conversion from pdf to jpg is not high resolution so the images do not stand up well on a web site. The Word to PDF conversion does not like "tight" pages and will overflow a two-page Word file into 3 pages of PDF, which can be frustrating but if you are aware of the problem then you can adjust the volume of copy accordingly to compensate.

Overall: Overall, I am very pleased with Smallpdf's performance. The subscription is excellent value for money if you want all the standard tools for managing PDFs and converting to and from PDF.

Pros: How easy it is to use, and the price. Also, the style is beautiful. And you can compress the document right after editing and signing it.

Cons: I would like to have more featured with editing my documents.

Overall: I am really happy with it. And I don't need additional features from Adobe or someone else, just because its an extra 14 USD per month for nothing.