Audience
Companies searching for a solution to scale their trade promotion optimization tasks
About Wipro Promax
Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.
Other Popular Alternatives & Related Software
LEAFIO AI Retail Platform
LEAFIO AI Retail Platform helps retail chains replace disconnected spreadsheets and point tools with one AI-driven system for daily retail decisions. Instead of planning orders, promotions, planograms and assortment separately, teams work with shared data and see how each decision affects the others. Inventory Optimization forecasts demand and automates orders to suppliers and distribution centers. Promotion Management plans campaigns in a shared calendar, forecasts promo sales and prepares stock for every store. Shelf Efficiency builds store-specific planograms and checks how they are executed. Assortment Performance shows which products earn their place on the shelf. Retailers can start with one module and add others as they grow. The result is fewer out-of-stocks, less overstock and write-offs, and less manual work for buyers, planners and category managers. LEAFIO is cloud-based, integrates with ERP and POS systems and is used by 250+ retail chains in 45+ countries.
Learn more about LEAFIO AI Retail Platform
BluePlanner
BluePlanner, complete revenue management software for Consumer Goods Sales, Demand Planning, Finance, and Accounting professionals. Trade Promotion Management supports annual planning, execution, and analysis of accounts, with a full suite of financial and managerial approvals for each activity. CG Manufacturers use these detailed plans to control trade spending and assess the performance of their business. Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers. Integrated Business Planning provides capabilities to support annual operating plan definition, target settings, and sales and operation forecasts. More broadly, it facilitates the ongoing collaboration across sales, supply chain, finance and channel partners to optimize volumes and financial forecast and deliver against overall business objectives.
Learn more about BluePlanner
o9 Solutions
Integrated planning, analytics, and data platform transforming supply chain, revenue, and P&L decision-making at global enterprises for digital age speed and scale. Siloed planning and disconnected decisions – There is a myriad of planning processes in every global company – demand planning, supply chain planning, revenue/commercial planning, product planning, financial planning – all driving different plans and decisions. These planning processes are usually slow, siloed, sequential and so fail to help with the complexity, volatility and scale of the businesses today. At the same time, there is also a lot more data available, both from internal and even more from external sources. Companies also have descriptive analytics, but limited capabilities to learn from all this data and convert it into knowledge to make better and faster decisions.
Learn more about o9 Solutions
Simplain Vendor Portal
Simplain Vendor Portal is used by some of the leading retailers in the world to streamline their supplier collaboration.
By implementing the solution, retailers and wholesalers can realize immediate gains in productivity, speed to market and establish a solid foundation for other digital transformation initiatives.
The platform helps facilitate workflow driven collaboration / negotiation with suppliers for key business processes such as Vendor Onboarding, Item Management, Cost management, Deals & Promotions management, Purchase Order Management & Invoice Management.
Simplain Vendor Portal is capable of integrating with GDSN providers to synchronize item attributes, nutritional and product certifications and digital assets. The system also provides REST APIs for bidirectional communication with the back end ERP systems.
Learn more about Simplain Vendor Portal
Integrations
Company Information
Wipro
United States
www.wipro.com/consumer-packaged-goods/wipro-promax/
Videos and Screen Captures
Other Useful Business Software
Train ML Models With SQL You Already Know
Build and deploy ML models using familiar SQL. Automate data prep with built-in Gemini. Query 1 TB and store 10 GB free monthly.
Product Details
Platforms Supported
Cloud
Wipro Promax Frequently Asked Questions
Q: What kinds of users and organization types does Wipro Promax work with?
Wipro Promax works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does Wipro Promax support in their product?
Wipro Promax supports these languages: English.
Q: What other applications or services does Wipro Promax integrate with?
Wipro Promax integrates with: IBM Apptio, HPE Consumption Analytics, Datatron, PTC FlexPLM, Ubersmith, and Denodo.
Wipro Promax Product Features
Trade Promotion Management
Analytics / ROI Tracking
Supported
Budgeting & Forecasting
Supported
Competitor Analysis
Supported
Customer Management
Supported
Approval Workflow
Not Supported
Claims Management
Not Supported
Compliance Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Not Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
