PinnedTouheed Jamal·Jul 27, 2024Privacy and Personalization in Digital Marketing: Strategies for…Digital marketing is undergoing rapid change, driven by consumer privacy concerns and regulations like GDPR, India’s Personal Data…
Touheed Jamal·Aug 6Nearly 4 in 10 Festive Orders Came Back Last November. Marketing Counted Them All as Wins.RTO gets filed as a logistics problem in India. Most of the levers that actually move it sit inside the marketing team.
Touheed Jamal·Jul 29Google’s Ad Tools Now Make the Decisions. The Only Thing Left to Control Is What You Feed Them.Google Marketing Live 2026 pushed more of the ad account into automation. For Indian advertisers, the job has moved from picking keywords…
Touheed Jamal·Jul 28B2B Buyers Now Take 272 Days to Decide. Most Marketing Plans Are Built for 30.New 2026 data shows the B2B buying journey has stretched to 88 touchpoints and 10 stakeholders, and Indian B2B marketers already sense the…
Touheed Jamal·Jul 27India’s New Privacy Law Doesn’t Care How You Built Your Email ListThe DPDP Act’s next deadline lands in November 2026, and most small business marketing lists were never built to survive it.
Touheed Jamal·Jul 26India’s SMBs Are Quietly Ditching Agencies for Fractional MarketersSeven in ten Indian startups and small businesses now hire fractional marketing leadership instead of a full-time team or an agency…
Touheed Jamal·Jul 24Your CRM Doesn’t Know What Your WhatsApp Inbox KnowsIndian businesses collect leads across four to six channels at once. Most of them never end up in the same place, and that’s quietly…
Touheed Jamal·Jul 22India’s Influencer Market Just Crossed ₹10,000 Crore. Nobody Can Verify Most of It.ASCI’s 2026 rules fixed disclosure. They didn’t touch the fake-audience problem sitting underneath it.
Touheed Jamal·Jul 21India’s Ad Budgets Just Crossed a Line Most Small Brands Haven’t NoticedDigital advertising now owns the majority of India’s ad spend. Here’s what that shift means if your marketing plan still treats it like a…A response icon1A response icon1
Touheed Jamal·Jul 20India’s Retail Media Boom Is Real. Most Brands Still Can’t Prove It’s WorkingAmazon, Flipkart, Blinkit, Zepto, and Instamart are all pulling in ad budgets fast. Proving what that spend actually did is the part…
