Audience
FMCG, consumer durables, electronics, retail chains, telecom, and automotive aftermarket brands running large-scale in-store POSM and promotion campaigns.
About 1Channel POSM Tracking & Proof of Execution
1Channel POSM Tracking & Proof of Execution helps FMCG and retail teams plan and audit point-of-sale material campaigns across outlets. Teams can maintain a POSM catalogue, organize materials into categories, create campaigns with dates and target stores, and assign materials to locations. Field representatives use a mobile app to complete tasks and submit photographs documenting placement. Multi-level audits support checks of placement, visibility, and campaign compliance. Managers can review coverage, outlet-level completion, execution status, and compliance measures through dashboards and reports. The product is designed for brands and distributors coordinating in-store promotions across distributed outlet networks. Its workflows bring together campaign planning, mobile field execution, photo evidence, audits, and performance monitoring to track whether designated materials were deployed at assigned locations.
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1Channel Merchandising Campaign Management
1Channel Merchandising Campaign Management is a cloud-based retail execution tool for FMCG, CPG, and retail brands coordinating in-store campaigns. Teams define campaign objectives and guidelines, assign point-of-sale materials (POSM), and select outlets through store lists and coverage plans. Field representatives use the mobile app to follow instructions and submit store-level photos as proof of placement and execution. Validation rules standardize submissions, while exception handling records cases such as closed or unavailable stores. Supervisors review work through multi-level audits, including L1, L2, and L3 checks. Dashboards summarize campaign coverage, completion, compliance, and performance across outlets, regions, and field teams. The system supports merchandising initiatives such as product launches, in-store promotions, and POSM rollouts, with a web portal for campaign setup and review.
Learn more about 1Channel Merchandising Campaign Management
Retail Merchandising Mobile App
Retail Merchandising Mobile App supports brand and retail field teams coordinating in-store campaigns. Managers configure campaigns, store lists, point-of-sale materials (POSM), execution guidance, and audit rules through a portal; assigned tasks then appear in the mobile app. Field users follow store-level workflows, capture and submit images as proof of placement, and log exceptions such as a closed or renovating store. Submitted work can pass through L1, L2, and L3 reviews, with mismatch tracking and compliance scoring. Dashboards report campaign coverage, execution status, outlet-level performance, and visibility measures. The system also supports offline field work and configurable campaign and audit workflows. It is aimed at FMCG and CPG brands, beverage, consumer electronics, personal care and automotive businesses, and retail chains managing merchandising across stores.
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Integrations
No integrations listed.
Company Information
1Channel
India
www.1channel.co
Videos and Screen Captures
Promotional composition showing 1Channel route planning, sales dashboard, ordering, and check-in screens on a laptop, phone, and tablet.
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Product Details
Platforms Supported
Cloud
Android
Training
Documentation
Support
Phone Support
Online
1Channel POSM Tracking & Proof of Execution Frequently Asked Questions
Q: What kinds of users and organization types does 1Channel POSM Tracking & Proof of Execution work with?
1Channel POSM Tracking & Proof of Execution works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, Government, and Startup.
Q: What languages does 1Channel POSM Tracking & Proof of Execution support in their product?
1Channel POSM Tracking & Proof of Execution supports these languages: English.
Q: What kind of support options does 1Channel POSM Tracking & Proof of Execution offer?
1Channel POSM Tracking & Proof of Execution offers support via phone support and online.
Q: Does 1Channel POSM Tracking & Proof of Execution have a mobile app?
Yes, 1Channel POSM Tracking & Proof of Execution has a mobile app for Android.
Q: What type of training does 1Channel POSM Tracking & Proof of Execution provide?
1Channel POSM Tracking & Proof of Execution provides training in the form of documentation.
